Purpose for Insurance

Our business

Purpose for Insurance AG is a Swiss advisory firm (limited company) dedicated exclusively to the global insurance, reinsurance, and financial markets. We believe that the social purpose inherent in the insurance business model—building resilience—is not properly understood by key stakeholders, including customers, employees, and capital providers. Consequently, purpose is an underutilized source of competitive advantage and value creation in insurance. To address this, we support corporate and business development by designing, substantiating, embedding, and delivering purpose-led thought leadership strategies. Our services are grounded in deep expertise, extensive experience, and a strong global network.